I help founders build narratives that deliver their vision in the exact frame they see it themselves — narratives that travel into boardrooms, investor memos, sales conversations, and onboarding decks, carrying your conviction when you're not there.
You know your industry. You see where it's going. Your conviction built the company. You read people, adjust on the fly, light up the room — and it works. Investors, partners, and clients understand you — and want to work with you.
But most decisions get made outside the room — based on the narrative that stays in people's heads after you leave.
Anthropic, Vanta, Google, and a16z hire dedicated narrative strategists in-house. By late 2025 it became infrastructure for the biggest companies. I've been running it as a dedicated practice since 2022.
A narrative is the structural frame through which a market reads a company — not the marketing, not the messaging, not the pitch. It's your view of the industry and what's actually pressing for it right now, the solution that's matured to meet it, the new category that names it, and the future you're building toward.
Once formed, it lives outside the company — in how the market describes you, what people repeat after meeting you, and the stories that surface in people's minds in support of your ideas when you're not in the room.
Each one becomes the single source of truth — inside the company and outside it — so every communication ties back to your narrative and reinforces it.
I match the narrative you operate from internally with how it currently reads from your decks, PR, and live negotiations. The gap between them is where the work starts.
The narratives moving around you, the territories adjacent to yours, and every path your company could actually take from here.
A core that defines every facet of how the company is perceived — a manifesto of what you do and a thesis on the vision behind it.
Five formats. The first four progress in depth — Audit, then Map, then authored Build, then a founder-led Narrative Learning Program where I guide you through writing the narrative yourself. Each tier includes everything below it. The Founder Essay sits separately, as a strategic publication.
Work. I audit everything you've published — decks, PR, copy, positioning — and run 4 deep founder interviews. The gap between what you operate from internally and what currently reads externally gets named, with all gaps and quiet strengths surfaced.
Deliverables. Narrative diagnosis · audited materials inventory · founder interview logs.
Work. With the audit as foundation, I run desk research, interviews with you and external experts, and 2 strategic workshops with the founder. From that I write three distinct strategic territories you could claim — each a real path with its own audience, argument, cost, and risk. We sharpen the fork together until the choice becomes possible.
Deliverables. Three territory essays · neighboring narratives map · decision-ready fork document.
Work. From the territory you chose, I run 4 workshops with the founder and interviews with the team, then write one full narrative — the source of truth for your company — and translate it for every business function: sales, marketing, PR, hiring, investor relations. A delivered artifact, authored by me.
Deliverables. Full narrative document · function-specific translation guides · complete session archive.
Work. Here I don't write the narrative for you — I guide you through writing it yourself, applying my method step by step to your own material. Every word, metaphor, and sentence is yours; my role is the partner who keeps the method intact through your iterations.
Deliverables. The narrative in your own voice and authorship · the method itself, internalized as a portable skill · ongoing advisory log across four months.
Work. I write a long-form essay in your voice — about you and the market, not the company and the market. Where you're actually taking everyone. The piece does the work of ten communications at once.
Deliverables. The essay itself · deployable for committee materials, board positioning, PR, and thought leadership.
After 40+ engagements, here's what the narrative actually delivered for my clients: raised investment rounds, first sales on new markets, team alignment across functions, sharper differentiation from competitors, and more.
A 30-minute conversation where I listen to your current narrative and tell you what I see — where it's losing power, and what would be worth mapping further. No pitch. No commitment.
Book a Diagnostic CallThe work integrates with your current strategy — analyzing your latest client conversations and investor calls, syncing with your tactical goals as they shift, and delivering interim and final artifacts continuously.
I've touched the founder's story from every side: as a CPO building product narrative, as a founder pitching investors, as a GTM lead launching to millions, as a VC partner evaluating pitches, and now as someone who's done this work 40+ times across industries and geographies.
That's the optic I bring — and it's the reason the first move in my work is almost always a map, not a deliverable. I know what the investor is actually evaluating, what the champion needs to survive procurement, what the product team needs to align around, because I've been on every side of that conversation.
Connect on LinkedInFintech startup, $11.5M valuation, $150M+ AUM, SEC-licensed.
Go-to-market for consumer tech products reaching 40M+ users.
Berkeley SkyDeck alumni (Hopshop AI). Partner at Alumot VC fund. Based in Tel Aviv.
Beyond individual founder engagements, I work alongside organizations that screen for narrative-ready projects, support their portfolio's storytelling, and build narrative skill into their programs.
Working with funds to screen prospective projects through a narrative lens, and helping portfolio companies build the narrative that lands with their next round and their first enterprise customers.
Coaching cohort participants on their narrative as part of your program — individually with breakout companies or as a structured module across the cohort.
Working with institutes to screen innovation-led projects and help scientific teams build the narrative that lets brilliant work travel beyond the lab.
For founders — start with a Diagnostic Call. For funds, accelerators, and research institutes — let's talk partnership.